CHALLENGE

Keep Harley Davidson’s loyalty and brand recognition at the forefront of the client base and to attract a new wave with this iconic machine. 

SOLUTION

Using a teaser approach for OOH and focusing on and utilizing core assets to reinforce who they are and what has been built over the last 120 years. After this introduction,
a follow up campaign would be launching in late 2023 early 2024 reinforcing the message.